Three days full immersion for a group of hosted by a famous Parisian “maison”
September 17th|19th, 2019 – Venice
Venice is yet again one of the most sought after destinations by international fashion brands. If up to a few years ago the events organized by the "maisons" were mostly dedicated to their top customers, testimonials and journalists, there is now a new category in the spotlight - influencers. The new opinion leaders are now recognised by brands as major marketing channels because they are able to increase the visibility of the campaigns and reach an ever wider audience.
We at Nexa evolve hand in hand with the market demands and work day to day to be able to offer dedicated and personalized services for these new scenarios.
We are well aware of the requirements of this long established client, so we carefully studied the request and created a bespoke program, scrupulously managing activities, appointments and logistics.
Upon their arrival, the guests were welcomed "in a gondola" and taken, on board these extraordinary traditional boats, to one of the typical Venetian restaurants most cherished by the international jet set. The following morning, the group of influencers visited the historic factory of the "maison", just outside the city, to learn about the artisan production of footwear and get a sneak peek of the next collections.
Once back in Venice, the guests were met by a water limousine, branded for the occasion and with a special setup, to be taken on a fascinating journey across the Lagoon, sipping a glass of champagne at sunset, while feasting their eyes on the incredible views that Venice has to offer.
Dusk was falling when they reached the island of Mazzorbo and the Venissa Wine Resort. This sleepy islet where time seems to stand still is an enchanted oasis of peace and a gourmet paradise. In style with the theme of the evening we had designed the table-scape and ambience in every single detail: the lanterns to warm the atmosphere, the old wooden table, the white flowers in the Venissa bottles in Murano glass and gold leaf. The chef delighted the guests with a rich locally-inspired palette of flavours, without neglecting the refined plating of the dishes for the inevitable photo posting of our influencers.
The event program was very diverse and designed to pamper the influencers, supervised directly by our team and followed by a young photographer who created the photographic reportage of the event.
It has been a pleasure for us to once again rise to the challenge and meet the expectations of our prestigious client!