Coin Venice changes its looks and becomes ....Excelsior!

October 15th, 2015 - Venice

Opening

The historic Cannaregio department store, in the heart of Venice, has undergone a makeover and has now become Coin Excelsior. 

Spaces and volumes, completely redesigned by the architectural firm Vincenzo De Cotiis Architects, blend in existing elements and new equipment to offer a shopping experience into the contemporary trends of affordable luxury to those who live in or visit this unique city.

For the long-awaited opening, on Thursday, October 15 the PR agency Smith Petersen Milan brought to Venice a select group of journalists and bloggers for an exclusive walk-through with the participation of Coin's Vice-President Stefano Beraldo.

A busy day for Nexa, as always called in to work side by side with the famous Milanese PR agency and handle all the logistics for the guests, journalists and Coin corporate management during the day that ended with an exclusive dinner in the Red Dining Room of the Aman Canal Grande Resort Hotel.

At the opening, the hostesses and security staff selected by Nexa ensured smooth access for more than 600 guests who were able to visit the new store and view up close the installation "Be Happy" by Felice Limosani, enjoying the finger food prepared by award-winning chef Davide Oldani and listening to the great music by DJ and music producer Stefano Fontana.

Client: Smith-Petersen for Gruppo Coin

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