A roadshow – literally a "traveling show" – is a special event, an initiative that a company launches to present the latest corporate strategies or generate excitement and interest in a new product.As the term indicates, a roadshow is held in different cities and its ever-changing scenarios must be translated and reinterpreted every single time.
Our challenge is to promote the concept and the goals the company aspires to recreating, both in Venice and in other cities, an extraordinary event, built on the characteristics of the location, and able to convey a strong and clear brand image and corporate message.
